Hand Picked Hotels, which runs 14 country house hotels, has appointed Nick Read as its marketing director. Read joins the company from Whitbread, where he worked as UK head of marketing for Costa Coffee. He was a brand director for hotel chain Premier Lodge.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.