Handsets not key to pitching…

I read with amusement Jon Stewart’s view in Pitched Warfare (MW March 26) that interactive response systems have a role in agency pitching.

I have both interviewed agencies and been interviewed on many occasions. Anyone using an interactive key pad as a way of keeping would-be clients on their toes during the pitch situation have, in my view, sadly lost their way. Any attempts to avoid face-to-face communication should be viewed with suspicion.

If time and money are to be invested in a pitch, much better to spend it in researching the would-be client and their market and then demonstrating how your services can exceed their expectations. I wholeheartedly support Tony Whiteman’s view that if you want feedback, ask for it. I have never refused or been refused such feedback. For me, it has always been a thank you for the time and trouble invested – whichever side I’ve been on.

Karen Woodhead

Marketing manager

White Space Visual Communication

Barnsley

South Yorkshire

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now