‘Happy Telephone Company’ HTC debuts Robert Downey Jr. ad

HTC has launched an epic, special effect-ladened TV ad starring Ironman actor Robert Downey Jr. as part of a $1bn brand campaign designed to turnaround its recent fortunes.

https://www.youtube.com/watch?v=OVE1OcfB1E4

The humorous campaign plays on the three-letter brand name and sees last year’s highest paid Hollywood actor playing the role of a creative director, creating several acronyms from HTC such as “hipster troll carwash” and “humongous tinfoil catamaran” for the company’s executives.

Read more about the thinking behind HTC’s revival plan here.

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