Harrods head of marketing quits after just a year

Harrods marketing director Andrew Morley has left the Knightsbridge department store 12 months after be- ing appointed by chairman Mohamed Al Fayed.

He will be taking up a marketing director¹s post at a FTSE 20 company later in the year, but declined to give any details. Before taking up his new post he will spend several months working at a school for orphans in Kenya.

Morley reported directly to Al Fayed and was the company¹s first group marketing director. Although his primary role was to oversee marketing and branding at the high-end retailer, he managed marketing operations at Fulham FC, also owned by Al Fayed.

While at the retailer Morley launched the Harrods Magazine and the Harrods Rewards loyalty card scheme ­ a replacement for the transactional Harrods card.

The retailer is understood to be looking at carrying out a restructure and has not scrapped the group marketing director role at present.

Morley joined the store after three years as chief commercial officer at Cable & Wireless. Prior to that he was responsible for the sales and marketing of its Bulldog broadband brand.

Morley has previously spent six years as sales and marketing director at Sky and was the European marketing director at car manufacturer Ford, where he was responsible for the launch of its Puma model.

Al Fayed has owned Harrods since 1985. The department store group has various brands including Harrods Casino, Harrods Estates and Air Harrods.


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