Hasbro Interactive hunts Euro marketing director

Hasbro Interactive is hunting for a European sales and marketing director as it reshapes its marketing department.

The decision to create this new role coincides with UK marketing director Nadja Singh’s exit. She left two weeks ago to join the overseas resources division of Marie Stopes International, the charity concerned with birth control and health issues.

It is unclear whether Singh’s direct replacement will be marketing director or marketing manager. She worked at Hasbro International for 18 months, having spent nine years in the computer games industry.

The new European marketing chief will report to managing director Barry Jafrato, formerly Sega’s European marketing and product director.

He was unavailable for comment as Marketing Week went to press.

Responsibilities will include all aspects of sales and marketing, including advertising and promotions, new product development and the management of sales and marketing teams across Europe.

Hasbro Interactive was set up in 1996 to develop and market PC versions of the company’s games, such as Monopoly, Risk and Battleships. This year it is expected to launch original PC games. Its worldwide sales target this year is $100m (62.5m).

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