Havas has appointed the former chairman and chief executive of McCann-Erickson WorldGroup, Jim Heekin, to the new position of president and chief operating officer of Euro RSCG Worldwide. Heekin will report to chairman Bob Schmetterer.
Faulds Advertising is to go into liquidation with the loss of an estimated 50 jobs at the Edinburgh-based agency. The agency has been struggling for some months after losing significant accounts such as Kwik-Fit and Royal Bank of Scotland, and called in financial experts to assess its viability last week (MW September 25). The acquisition […]
The BBC has appointed a new marketing chief who will be responsible for marketing the organisation and its programming to the regions and eliminating its Southern and London-centric image. Jacky Brandreth, acting head of BBC marketing strategy, is to take on the new role of head of marketing, communications and audiences for nations and regions […]
Campbell’s UK has appointed Paul Churchill as category marketing director for meal solutions. He joins the food company from Procter & Gamble (P&G) where he was marketing manager for Ariel across Germany, Austria and Switzerland. He will be responsible for the Homepride, Campbell’s Soups and Fray Bentos brands. He replaces interim marketing director David Bolsher, […]
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).