Haygarth has history but is not incumbent

Following the report in Marketing Week last week on Dairy Crest’s BTL
roster we would like to clarify that Haygarth was not the incumbent on
the Dairy Crest BTL activity.

Haygarth has worked with Dairy Crest since 2004 on its PR activity and
still m…

Letter%203Following the report in Marketing Week last week on Dairy Crest’s BTL roster we would like to clarify that Haygarth was not the incumbent on the Dairy Crest BTL activity.

Haygarth has worked with Dairy Crest since 2004 on its PR activity and still maintains the PR business across all of its cheese, butter and spreads brands.

Haygarth was invited to take part in the BTL roster review and successfully won the business to implement fully integrated activity for Country Life Butter as well Cathedral City and all the cheese portfolio.

As you can imagine this is a very exciting win for us so we felt it was important to clarify the position.

Sophie Daranyi
Managing director
Haygarth
London SW19

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