HBOS appoints George Mitchell

By Marketing Week 9 Jan 2003 12:00 am

HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.

Channel 4

Channel 4 claims that its 16to 34-year-old peak-time audience share for 2002 is its highest since it launched in 1982.

Tequila/London wins £1m direct marketing business account for 02

Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator’s consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.

Fast-food giants face an unhealthy future

Marketing Week

As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness

Analysis Uncategorized

‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps

Michaela Jefferson

Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.

News Uncategorized

Advertising’s longer term ROI more than double short term, study finds

Grace Gollasch

Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.

News Uncategorized

McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart

Niamh Carroll

While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.

Opinion Uncategorized

Pre-testing ads is not divisive, it’s a no-brainer

Mark Ritson

Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.