HBOS drafts in chief for product launch

HBOS Asset Management has appointed Friends Ivory & Sime retail marketing director David Norman as marketing director for a product launch, which will lead to the appointment of a new agency.

HBOS Asset Management has appointed Friends Ivory & Sime retail marketing director David Norman as marketing director for a product launch, which will lead to the appointment of a new agency.

The Asset Management division is setting up a company early next year to sell ISAs and unit trusts. It will have a marketing budget worth up to &£10m

Norman will not be involved in the marketing of Clerical Medical Investment, troubled pension provider Equitable Life and Halifax Investment Management, which come under HBOS Asset Management. He starts in December and will report to Gary Mairs, managing director of the launch, who started last week.

The name of the new brand has not been decided, but marketing will begin with a brand building exercise using posters, ads in the national press and financial magazines, and direct marketing to independent financial advisers.

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