HDM develops Haven Holidays campaign
HDM has developed its first campaign for Haven Holidays, owned by Bourne Leisure. It uses the strapline ‘Great family get together’, replacing previous strapline ‘Where great family holidays are made’.
HDM has developed its first campaign for Haven Holidays, owned by Bourne Leisure. It uses the strapline ‘Great family get together’, replacing previous strapline ‘Where great family holidays are made’.
Oil giant Shell is to review its global media planning and buying account, worth more than $200m (£106m), in an attempt to consolidate its roster. Shell’s global roster includes UK incumbent MediaCom, which handles media for Europe; Maxus, which handles Eastern Europe; J Walter Thompson, which handles print and internet businesses in the US and […]
Nokia is in talks with global agency networks about a £100m campaign to revitalise its faltering brand. Agencies from Havas, Interpublic, Omnicom and WPP Group are all pitching, including UK incumbent Grey London on behalf of WPP.
Diageo has awarded the estimated $35m (£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products – including Smirnoff Ice – to Bartle Bogle Hegarty’s (BBH) London office. The move follows a six-month pitch against
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.