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Shell to review £100m media

Marketing Week

Oil giant Shell is to review its global media planning and buying account, worth more than $200m (£106m), in an attempt to consolidate its roster. Shell’s global roster includes UK incumbent MediaCom, which handles media for Europe; Maxus, which handles Eastern Europe; J Walter Thompson, which handles print and internet businesses in the US and […]

Nokia seeks new campaign to boost brand

Marketing Week

Nokia is in talks with global agency networks about a £100m campaign to revitalise its faltering brand. Agencies from Havas, Interpublic, Omnicom and WPP Group are all pitching, including UK incumbent Grey London on behalf of WPP.

BBH wins £19m global Smirnoff drinks business

Marketing Week

Diageo has awarded the estimated $35m (£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products – including Smirnoff Ice – to Bartle Bogle Hegarty’s (BBH) London office. The move follows a six-month pitch against

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