He won’t always be a Batchelor boy

Companies are increasingly looking to expand their profile through sponsorship, and DIY retailer B&Q is no exception.

The retailer has signed a deal with the British Touring Car Championship to enter its own pair of Honda Integras in the production car class.

The team has two dedicated drivers, but the Diary feels they may just be taking things a bit too far.

John Batchelor, the 1999 super road saloon champion, has changed his name by deed poll to John B-and-Q, feeling strongly that a sponsor should get as much value as possible from any agreement.

Mr B-and-Q is certainly a dedicated man, but we’re not sure his wife and kids would feel the same way.

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