The Health Education Authority’s drugs education campaign has won the 1998 IPA Advertising Effectiveness Awards grand prix. It was devised by Duckworth Finn Grubb Waters.
Other winners in the top ranking five star category, from which the grand prix winner was selected, comprised: army recruitment (Saatchi & Saatchi); Colgate toothpaste (Young & Rubicam); First Direct Bank (WCRS); Marmite (BMP DDB); Orange (WCRS); and Volkswagen (BMP DDB).
Orange also won the Charles Channon Award for the best contribution to new learning. The ISBA Award for best new entrant went to One-2-One (Bartle Bogle Hegarty), which was ranked in the four star category.
The biennial IPA Effectiveness Awards, of which Marketing Week is a sponsor, have been considerably overhauled for 1998. Instead of focusing exclusively on consumer effectiveness, the awards also gauge the impact of advertising on other brand stakeholders, in particular the City and employees.