The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
Cuts to funding of the arts threaten to sweep away corporate support in its wake and throw the baby out with the bathwater. Sitting on the desk of culture secretary Jeremy Hunt is a document detailing the draconian budget cuts that the Arts Council England (ACE) will have to make in the wake of Chancellor […]
Insurance group Aviva is using images and footage of its customers and employees for its first global brand campaign.
Dance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.