Health departments eye new sexual health strategy

The Department of Health (DH) and Department for Children, Schools and Families (DCSF) have reappointed Naked to manage media planning activity for sexual health campaigns following a review of how marketing should be used.

The DH and DCSF campaigns aim to help reduce teenage pregnancy; improve sexual health in young people; and raise awareness of the range of contraceptive choices available.

The two recently produced a report that recommended evolving the way campaigns are used following a strategic review.

The report said that campaigns needed to engage a “broader audience of parents, teachers, young people and health care professionals” after concluding that “different audience groups have an important role to play in bringing about safer sexual attitudes and behaviours”.

The appointment follows a three-way pitch managed by the Central Office of Information (COI) which also included MEC and Manning Gottlieb OMD.

A pitch for the brief’s advertising account is understood to be in the final stages.

Earlier today (6 August), the DCSF named Manning Gottlieb OMD to handle media for its campaign to tackle alcohol misuse among young people.

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