Health Lottery launched to rival National Lottery

Richard Desmond, the owner of Channel 5 and the Express newspapers, is to launch a new draw-based lottery game to rival the National Lottery next week.


The Health Lottery draw will be aired every Saturday night on ITV1 and Channel 5 from 8 October and will raise money for health-related causes in local communities. It will operate as a series of 51 lotteries, each representing a local authority area in Great Britain.

The launch is to be backed with a £20m marketing investment, including TV, press, outdoor, experiential and PR.

The game will be available to play from 29 September through retailers’ existing e-payment terminals. Tickets can be purchased for £1, with players choosing five numbers between 1 and 50 in the hope of winning the top prize of up to £100,000.

Unlike the National Lottery, there are no shared prizes, with every winner receiving the advertised prize.

Tony Holmes, sales director of The Health Lottery says: “The launch of The Health Lottery is going to transform the lottery category in Great Britain as we know it and provide retailers with a fantastic opportunity to connect with their local community in a way never seen before.”

Retailers will receive 5% commission on the sale of each ticket and 1% on prize payouts.

Ticket sale projections for the Health Lottery predict it will generate £50m a year for good causes.



Dare’s Lawrence moves to ASOS

Charlottle McEleny has appointed former Dare social media lead Helen Lawrence as marketing manager for mobile, Asos Marketplace and Fashion Finder, read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.


How a digital focus will help ESPN prove it is a worthy UK contender

Lucy Handley

ESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]


    Leave a comment