Heart 106.2 FM,…

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Heart 106.2 FM, Chrysalis Radio Group’s flagship London station, has been given an overhaul to coincide with its tenth birthday this month. The station’s new logo, which incorporates a heart icon and is designed to give the radio station a contemporary look, has been created by design company BeebySaunders. It will be used in a variety of colours to reflect the broad music values of the station, and aims to reinforce Heart’s move towards becoming more of a lifestyle brand. Heart marketing director Steve Parkinson says: ‘We have decided to take ownership of the heart icon. The design allows us to take the icon in all manner of directions, including using the heart on its own for a new range of merchandise.’

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