Heekin to leave Euro RSCG Worldwide
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
Sir Alan Sugar stars in Premium Bonds ads
As surely as swallows herald summer, at the first whiff of recession one of the big advertisers has massively cut its marketing and media spend. Those with long memories will recall that Heinz has something of a reputation as a spend-slasher. A decade ago, it created notoriety for itself by sensationally cutting its main media […]
BMB has been appointed to handle the £7m launch of Northern & Shell-owned celebrity magazine OK!
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.