Heineken apes ‘The Apprentice’ in Champions League ad

Heineken has turned to hit series ‘The Apprentice’ for inspiration in its latest UEFA Champions League advert with the brewer launching an online video documenting what it describes as “The first job interview you can’t prepare for.”


The short film shows the company’s search for an individual to fill a vacant role on its Champions League team. It follows several job seekers as they try to complete a series of odd tests including having to hold their potential boss’ hand while walking to the interview room as well as dealing with a fire.

Three participants were then picked to go through to a public vote on its social media channels including Facebook and Twitter. The winner was unveiled ahead of the Juventus and Chelsea Champions League match last year.



Coke’s Innocent buy-out offers threats and opportunities

Rosie Baker

Innocent will gain the benefit of Coca-Cola’s 126 years of brand management experience and considerable marketing budget following a deal to take near total ownership of the company. But there are concerns its “entrepreneurial brand spirit” could be diluted and stretched too far with new product launches.