Heineken digital chief takes chair of WFA Digital Network

The World Federation of Advertisers (WFA) has appointed Marco van Veen of Heineken International as the first chairman of its Digital Network, a peer to peer group of interactive marketers from the WFA membership.

Marco van Veen
Marco van Veen

The digital network’s objective is to build members’ capability in digital as a marketing discipline. The membership represents multi-national companies and national advertiser associations. The Digital Network was launched in January 2008 and aims to help improve members’ efficiency and effectiveness in relation to digital marketing through best practice exchange and benchmarking.

Van Heen (pictured) joined Heineken International as manager of its web & innovation centre in 2006 and is now responsible for Heineken’s strategy, development and roll out of all global online programs including Heineken.com, UEFA Champions, Music and Rugby sponsorships.

He is one of the founders of BP’s Dutch loyalty scheme, “Freebees”.

The membership shares innovations, experience and learning in digital marketing. The group’s agenda is written by written by its’ members and includes topics such as strategies for internal resource and structure, improving digital accountability and social networks.

The group also communicates on search marketing and mobile marketing.

Members include: A-B InBev, BP, Cadbury, Diageo, Heineken, L’Oréal, Mars, McDonald’s, Nokia, Orange FTG, Nestlé, Philips, Procter & Gamble, UDA (France) and OWM (Germany).