Heineken sets date for return to TV

Heineken is extending its Open Your World global campaign with ‘The Date’ TV spot.

The advert follows brand character the Heineken Legend, first introduced in last year’s ‘The Entrance’ spot, as he takes a date out across a series of night outs in a fictional city.

The featured song is by Paul “Kiss” Kissaun, the same singer that appeared in Heineken’s The Date TV spot last May.



BB risks poor reception from business users

Lara O'Reilly

BlackBerry’s announcement that it is to focus the majority of its marketing efforts on business customers is likely to be met with apathy from the market it is pinning its turnaround hopes on, according to data seen by Marketing Week.