Heineken is extending its Open Your World global campaign with ‘The Date’ TV spot.
The advert follows brand character the Heineken Legend, first introduced in last year’s ‘The Entrance’ spot, as he takes a date out across a series of night outs in a fictional city.
The featured song is by Paul “Kiss” Kissaun, the same singer that appeared in Heineken’s The Date TV spot last May.
ARTICLE UPDATED 10 APRIL 2011, SEE BELOW. Dell, the world’s third-biggest PC maker by market share, is to reward its customers with cash for marketing its products on social media.
Pampers is launching a limited edition Union Jack range of nappies as part of its ‘Little Athletes’ brand campaign.
BlackBerry’s announcement that it is to focus the majority of its marketing efforts on business customers is likely to be met with apathy from the market it is pinning its turnaround hopes on, according to data seen by Marketing Week.
How long AI will be the most critical skill for B2B marketers remains to be seen, but staying on top of the tech and being curious could be the real route to success.
Despite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
Celebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.