Heineken’s ‘Say Yes’ campaign, which includes Heineken 0.0, Birra Moretti Zero and Old Mout Alcohol-free, marks the drinks giant’s biggest investment in low and no alcohol to date.
The aim of the campaign, which features the Hollywood actor as a ‘human bridge’, is to make Amstel the beer brand that’s talked about in 2019 and broaden its consumer base.
Foster’s is bringing back “refreshing Aussie optimism” to combat the gravity of world news and amid declining lager sales.
Heineken is evolving its employer marketing to focus on employee stories to create a sense of pride internally in working for the company, raise awareness and engagement among prospective hires and improve the quality of new talent.
The Mexican beer brand is shifting its brand positioning in a bid to appeal to sun-seeking consumers, re-establish what it stands for, and take a larger slice of a category currently led by Corona.
The Dutch brewing company says a lack of shared data, not enough collaboration and marketers not investing in the right places is holding back its ecommerce ambitions.
The move comes after Heineken found that the ‘Open Your World’ messaging was no longer resonating with its target consumer, forcing a change in strategy to better appeal to millennials globally.
The Italian beer brand discusses why building a brand is like “building a house” and why TV is still crucial to attracting new consumers.
Bulmers is hoping its new campaign can help turn around sales of apple cider, which have been declining since 2013 amid new competition in the market.
Heineken is looking at different ways to engage consumers around craft beers in order to retain their authenticity, keep loyal customers engaged and bring in new drinkers.
M&S defends its decision to drop its marketing budget, while Walkers sees its social media campaign hijacked by Twitter trolls.