Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.
The high street retailer, which saved £21m by turning marketing off during lockdown, is ramping up its investment as it looks to learn the lessons of Covid-19.
John Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.