Heinz appoints Haygarth to target new parents

Heinz has appointed Haygarth as its sole digital agency to promote its range of baby care products among new and expecting parents in the UK.

The partnership kicked off with the launch of heinzbaby.co.uk, a campaign site offering parental advice on child nutrition and development, and Haygarth will undertake further search engine optimisation activity.

The two companies have previously worked together to implement customer loyalty campaigns for Heinz’s range of baby products, such as Heinz Nurture Milk.

Heinz has previously worked with digital agency Swamp to promote some of its other brands, such as Heinz Salad Cream, by launching websites that suggest alternative methods of using its products in cooking.

This story first appeared on newmediaage.co.uk