Heinz expands its Salad Cream sponsorship of Emmerdale
Heinz has expanded its Salad Cream sponsorship of ITV1 soap Emmerdale to include Heinz Tomato Ketchup. The deal, which is now worth &£10m, has been renewed for a further 12 months.
Heinz has expanded its Salad Cream sponsorship of ITV1 soap Emmerdale to include Heinz Tomato Ketchup. The deal, which is now worth &£10m, has been renewed for a further 12 months.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
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Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.