Heinz hands 10m ad account to McCann and M&C
Heinz has appointed McCann Erickson and M&C Saatchi to handle its 10m advertising account in a blow to Beattie McGuinness Bungay, the only roster agency left in the pitch. McCann will handle the majority of the business, including baked beans and tomato ketchup, and M&C will work on the Amoy brand and new products.
Heinz has appointed McCann Erickson and M&C Saatchi to handle its £10m advertising account in a blow to Beattie McGuinness Bungay, the only roster agency left in the pitch.
McCann will handle the majority of the business, including baked beans and tomato ketchup, and M&C will work on the Amoy brand, which it acquired through HP Foods last year, as well as new product development projects.
The pitch was called during the summer following the arrival of Suzanne Douglas, the former general manager of Heinz in Australia, as group marketing director and former Procter & Gamble sales director David Woodward as managing director. It was thought that the company was reviewing its roster agencies – Leo Burnett, WCRS and BMB – but it extended the review to other agencies (MW August 10). WCRS and Leo Burnett were knocked out at an earlier stage (MW September 7).
The UK appointments follow a raft of changes at the grocery company. Last week, Clodagh Ward, the chief marketer for sauces, abruptly left the company (MW November 16) and Steve Turner, who oversees infant feeding, will leave the company in February (MW November 23).
