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Mourinho’s return will ‘heighten’ personal brand value

Seb Joseph

Jose Mourinho’s return to Chelsea FC and the Premier League has been called a ‘massive commercial opportunity’ for brands by sponsorship experts, who claim the controversial manager’s ability to attract high levels of global media coverage will swell now Sir Alex Ferguson has retired.

PG

P&G reviews ROI measurement

Rosie Baker

Procter & Gamble is to review the way it measures return on investment as part of its ongoing efforts to improve the efficiency of its marketing activity.