Heinz moves to restructure roles of senior marketers

Heinz has restructured its marketing leadership team and is moving Giles Jepson to the new role of marketing director for sauces and soups, while former Jim Beam marketer Paula Jordan has been brought in to handle beans, kids and meals.

Jepson, currently marketing director for beans, kids, meals and soups, will also be responsible for the Amoy portfolio.

Jordan has been recruited to take the new role of marketing director for beans, kids and meals and will also lead the consumer insight team.

Before joining Beam Global Spirits and Wine in 2007, Jordan spent nine years at Coca-Cola in a variety of senior marketing and strategic innovation roles. She has also worked at McVitie’s and Kimberly-Clark.

As part of the restructure, Adrian Mooney, marketing director for sauces, is to leave Heinz. Mooney has held the role since June 2007 and led the development of the new Heinz Tomato Ketchup advert this summer. He was also responsible for the first joint HP/Heinz consumer initiative, Heinz BBQ Heroez.

Paul Sternlieb is to continue in his role as marketing director of the Frozen Retail category, including the Weight Watchers from Heinz, Aunt Bessie’s and Ross brands.

Jane Jeffreys will continue to lead the infant feeding category.

All four marketing directors will report to Dave Woodward, president Heinz UK & Ireland.

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