The light 30-second ad, which was created by agency ‘David in Miami’, is part of a wider ongoing “Meet the Ketchups” campaign designed to introduce Heinz’s wider family of condiments to consumers.
The Super Bowl offering features people dressed up as Heinz condiments (including ketchup and mustard) as the dogs charge them down for a good old fashioned slobber fest.
“We tried to find something simple, visual and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos, chief creative officer of David in Miami.
The campaign is Heinz’s third ad during a Super Bowl, with last year’s offering focusing on ketchup. And Michelle St. Jacques, vp of marketing at the Kraft Heinz Company, hopes the new campaign will boost brand awareness beyond its famous ketchup.
“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for almost any taste,” she said. “We are launching this campaign during one of the most-viewed events of the year so that everyone can see that great taste runs in the entire Heinz family.”