Heinz has reported a 15.8 per cent drop in operating profits in its European business for the three months to July 27. It attributes the decline to weak sales in the UK market. The news comes just weeks after the food company announced an advertising freeze as part of a strategic review of the business (MW July 20).
Conran Design Group has devised the creative idea for Waterstone’s Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone’s Christmas 2004 campaign.
PokerStars, the internet gaming site, has picked former Coral Eurobet marketing chief Chris Welch as group marketing director. Welch, who has been working with the company as a consultant, will report to PokerStars’ president Isai Scheinberg.
Express Newspapers group advertising controller Melanie Danks is taking a year-long secondment as publisher of the US version of OK! magazine. A senior member of staff will cover her position at the newspaper group in the interim.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
B2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.