Heinz trials first augmented-reality mobile campaign
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Watch Cadbury’s online video starring the public singing their support for Olympic swimmer Rebecca Addlington as part of its Keep Singing Keep Team GB Pumped campaign. The video was created by HyperNaked.
The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.