Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Watch Cadbury’s online video starring the public singing their support for Olympic swimmer Rebecca Addlington as part of its Keep Singing Keep Team GB Pumped campaign. The video was created by HyperNaked.
The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
Budgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
PepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here