Heinz trials first augmented-reality mobile campaign
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Watch Cadbury’s online video starring the public singing their support for Olympic swimmer Rebecca Addlington as part of its Keep Singing Keep Team GB Pumped campaign. The video was created by HyperNaked.
The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.