Heinz unveils £3m ad for Beanz Fridge Pack

Heinz is launching a £3m marketing campaign for its Heinz Beanz Fridge Pack, including television, online and in-store activity starting tomorrow (13 November).

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The campaign, created by AMV.BBDO, aims to drive further awareness and sales of the Heinz Beanz Fridge Pack, which launched in September.

The ad will break during tomorrow’s X Factor, and aims to emphasise the lengths people go to save leftover beans; from plastic containers to egg cups and from tea cups to little saucers.

It attempts to position the Heinz Beanz Fridge Pack as a solution to storing beans.

It features no people and focuses only on the contents of fridges to emphasise that the pack stays fresh in the fridge for up to five days.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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