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Great brands offer numerous lessons any marketer can apply
Following the recent death of Red Bull cofounder Dietrich Mateschitz, our columnist breaks down the elements behind its and other notable brands’ marketing success stories.
I always open my MBA marketing classes and routine brand workshops the same way, by asking the people in front of me to give me examples of what they would deem ‘great brands’. And the same ones come up every time: Apple, Nike, Red Bull.