Consumers are cutting back – is your brand next for the chop?
Inflation forces consumers to edit brands out of their lives. To retain a starring role, your brand must be essential to their day, or inject it with joy.
Ever had to take your nice brand video – with its clever narrative and stunning images – and brutally cut it down? Maybe take a whole minute off, so it meets the constraints of a new platform? Then you’ll know the pain and the pragmatism of editing.