Inflation forces consumers to edit brands out of their lives. To retain a starring role, your brand must be essential to their day, or inject it with joy.
Ever had to take your nice brand video – with its clever narrative and stunning images – and brutally cut it down? Maybe take a whole minute off, so it meets the constraints of a new platform? Then you’ll know the pain and the pragmatism of editing.
April Mullen, director of brand and content marketing at SparkPost, discusses the ongoing concerns and challenges for marketers when it comes to privacy.
Having laid the foundations for growth through increased investment in marketing and insight, Saga is on a mission to become a ‘superbrand’ for older consumers.
Mark Ritson is wrong about the lasting impact of Covid. Forget big data and spreadsheets, human insight shows the pandemic will continue to change consumer behaviour for years to come.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
