Five habits CMOs should avoid if they want to retain young talent
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Something I’m hearing from my senior marketer contacts is that there is a lot of recruitment competition for talent at the other end of the spectrum – those closer to the start of their careers. For every young marketer with around 18 months experience, headhunters have a slew of positions they could pretty much walk right into.