There’s always something else to do, isn’t there? I was looking forward to winding down a bit when up pops a message from a colleague at London Business School with the details of this year’s Secret Santa escapade – along with the name of my unsuspecting recipient.
At first, a groan – another thing on the to-do list. But then, a bit of lightening, since this strange tradition is a low-stakes way to ponder on the quirks of someone you know – good, bad or indifferent – and wrap up something with a bit of apt, wry symbolism, just for them.
And why stop there, I muse? Secret Santa gifts could be a way of expressing what I feel about some of the various personalities, sub-groups and entities of our marketing industry. So here goes – my Marketing Secret Santa list: who gets what from Santa and why.