Marketing’s transformative questions don’t start with ‘how?’

Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.

As marketers, we get to grapple with a lot of questions that start with ‘how?’:

  • How do we improve our brand NPS?
  • How can we drill down for deeper consumer insights?
  • How can we reactivate our lapsed DTC customers?
  • How do we ensure we maintain our price premium?
  • How do we motivate the agency to greater heights?
  • How do we increase our customer loyalty?
  • How could this brand use our R&D team’s latest innovation?
  • How could we leapfrog the market number two?

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