As marketers, we get to grapple with a lot of questions that start with ‘how?’:
- How do we improve our brand NPS?
- How can we drill down for deeper consumer insights?
- How can we reactivate our lapsed DTC customers?
- How do we ensure we maintain our price premium?
- How do we motivate the agency to greater heights?
- How do we increase our customer loyalty?
- How could this brand use our R&D team’s latest innovation?
- How could we leapfrog the market number two?