Award-winning columnist Helen Edwards is joining Marketing Week to write a monthly column for both print and online on brand and marketing strategy.
Edwards has an MBA from London Business School and a PhD in marketing. She is currently a partner at strategic brand consultancy Passionbrand and co-author of the book Creating Passion Brands: How to build emotional brand connection with customers.
She guest lectures for London Business School and is a regular industry judge, most recently for the 2018 IPA Effectiveness Awards. She is also a leading voice in the marketing industry and was both the PPA and BSME Business Columnist of the Year in 2017.
As well as becoming a Marketing Week columnist, Edwards will also be speaking at the Festival of Marketing, which this year takes place on 10 and 11 October at Tobacco Dock. Speaking from the Marketing Week Strategy Stage, she will discuss why loyalty is branding’s most misunderstood term and what it really means in modern marketing.
Edwards joins Marketing Week’s illustrious roster of marketing opinion leaders, including Mark Ritson, Thomas Barta, Tanya Joseph, Helen Tupper and Tom Fishburne.
To find out more information about the Festival of Marketing and book tickets visit www.festivalofmarketing.com