Pret is refreshing its brand as it “steps up” growth plans, including expanding into new markets, growing its shop estate and investing in new digital capabilities.
Rebrands are usually a bad move, but despite the ridicule for Accenture Interactive becoming Accenture Song, there is just as much upside.
CMO Tamara Rogers underscored the business’s improved marketing effectiveness and digital acceleration, as the company held its first Capital Markets Day as Haleon.
We arm you with all the numbers you need to tackle the week ahead.
Hein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.