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Try, try again – especially if you think you got it right first time
Too much marketing feels like the product of a workshop settling too quickly on a solution. Instead, iterate your ideas and push yourself to do better.
Pret evolves brand in strategic shift away from ‘following skyscrapers’
Michaela JeffersonPret is refreshing its brand as it “steps up” growth plans, including expanding into new markets, growing its shop estate and investing in new digital capabilities.
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Accenture Song is not a great rebrand, but it could be so much worse
Mark RitsonRebrands are usually a bad move, but despite the ridicule for Accenture Interactive becoming Accenture Song, there is just as much upside.
Haleon unveils brand-driven growth strategy ahead of GSK split
Michaela JeffersonCMO Tamara Rogers underscored the business’s improved marketing effectiveness and digital acceleration, as the company held its first Capital Markets Day as Haleon.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Nike, Walkers, Flybe: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.