Hellman & Friedman, an American private-equity group, has emerged as a potential rival to WPP Group in the £1.5bn auction of advertising group Grey Global.
An industry body for the gaming market has been created, called the Gambling Alliance, to provide a range of services including legal services, compliance and governance, marketing and market research.
Barclaycard has supplied 5,000 machines that generate temporary passwords for cardholders in a pilot anti-fraud scheme. Instead of inputting credit card details online, consumers can validate online purchases by using unique passwords obtained by running their cards through the machines.
ScreenSelect, the online DVD rental service, has signed a two-year deal with electrical retailer Dixons Group to supply and fulfil the new website dixonsmovies.co.uk.
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.