Hellman & Friedman, an American private-equity group, has emerged as a potential rival to WPP Group in the £1.5bn auction of advertising group Grey Global.
An industry body for the gaming market has been created, called the Gambling Alliance, to provide a range of services including legal services, compliance and governance, marketing and market research.
Barclaycard has supplied 5,000 machines that generate temporary passwords for cardholders in a pilot anti-fraud scheme. Instead of inputting credit card details online, consumers can validate online purchases by using unique passwords obtained by running their cards through the machines.
ScreenSelect, the online DVD rental service, has signed a two-year deal with electrical retailer Dixons Group to supply and fulfil the new website dixonsmovies.co.uk.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.