Hellmann’s celebrates heritage in 100th anniversary TV ad

Unilever is celebrating 100 years of Hellmann’s with a TV push to reinforce the brand’s positioning as a household staple. 


The ad depicts the brand’s history, charting its creation by Richard Hellmann through to its modern incarnation.

It introduces the “Bring Out The Best” strapline and confirms what the FMCG business claims is the brand’s “iconic status” by pushing its quality credentials.

Digital activity will support the ad over the next month.

It comes in the same week as Unilever launches a major £12m revamp of its Flora range, which has seen the re-introduction of the brand’s iconic sunflower logo after 15 years.