Help Marketing Week determine how effectiveness is defined, measured and communicated

The Language of Effectiveness, sponsored by Kantar, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.

Marketing Week is looking to explore the definition of effectiveness and how it is being measured and communicated within businesses, and we need your help.

Now in its second year, the Language of Effectiveness, sponsored by Kantar, will explore the definition of effectiveness and the expectations senior stakeholders have of marketing effectiveness metrics.

Some of the key issues to be explored in 2023 will be the impact of increasing costs on investment, as well as how marketers are using analytics to inform decisions, measure creativity, and optimise spend and pricing.

The results will feature in a series of upcoming content, including news, analysis and a report, which will also include views and analysis from some of the world’s most prominent marketing figures and effectiveness experts.

We would be hugely grateful if you could spare around 10 minutes to answer the survey. Anyone who does will also be entered into a prize draw for the chance to win one of two £50 Amazon vouchers.

You can read all the content we published as part of the Language of Effectiveness series last year on this dedicated landing page.

How is effectiveness defined, measured and communicated in your business? Take part in our survey. 




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