I am delighted that the marketing community continues to discuss the events of the TV United conference in Bath and that the conversations that took place there have served as a catalyst for the collective marketing of television.
We are now in the final stages of publishing the 2004 conference, called TV: The Challenge. The agenda aims to challenge the perception of TV as a one-dimensional media commodity. I hope the directors of the media owners will join us in getting down to the basics of how to create harder-hitting television advertising.
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