Your last chance to nominate the data professional of the year

We need your help to find the Data Professional of the Year – the person who has made the greatest contribution to bringing their brand’s story to life through the use of data.

Marketing Week is looking for nominations for the marketing industry’s most admired brand-side data professional for the 2015 Data Storytelling Awards.

You can nominate your choice here before 5pm on the 15th of June. All you have to do is name your choice along with three reasons why they should walk away with this coveted title.

After the nominations close, we will be asking you to vote on a winner from the shortlist.

The shortlist will be compiled by the Marketing Week editorial team from the long list of nominations and will be based on the following criteria: quality of work, innovation and their overall contribution to the data marketing industry.

Last year’s winner was Zoe Eastwell, head of CRM and marketing data at Johnson Press, who beat off stiff competition from data professionals from brands such as LivingSocial, RNLI and Guardian News and Media.

So, if you want someone acknowledged for their work in driving campaign and business success though data then please nominate today.

You can find out more about the Data Storytelling Awards and Conference, which will take place on 10 September, here.


Five steps to data-driven success

Marketing Week Partner

Consumers are accessing content across multiple devices at the same time and that means channel-based marketing is no longer as effective as it used to be. Turn’s Helen Miall says brands need to incorporate a data-driven approach to audience-based marketing to reach customers.

Russell thumb

Data drives real returns – make sure your story is heard

Russell Parsons

Last week’s Marketing Week Live 2015 saw some of the biggest names from the some of the UK’s biggest brands regaling and enlightening attendees with invaluable information they can take back to their brands to help them do their jobs better.  There were many nuggets but the dominant takeaway for me was the way brands are turning data into insight to drive business performance.


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