Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
BSkyB is launching three music channels called Flaunt, The Amp and Scuzz.
Mother has created the first TV advertising campaign to target business customers for mobile phone operator Orange. The £8m campaign breaks on March 20 and features a satirical character called the ‘Hard Nosed Business Man’, who represents the most demanding customer. There are five executions, each of which portrays the Hard Nosed Business Man in […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.