Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
Premium TV, the sports media division of NTL, has appointed Nigel Blower as head of marketing. He replaces Kenny Boyle, who is leaving to head the international marketing team at the British Tourist Authority (MW January 30). A former head of database marketing for BT Cellnet (now known as O2), Blower was most recently a […]
Ill health was the reason given for Charlotte Beers’ resignation as ambassador at large for Brand America last week. While we have no reason to doubt her word, let’s say the task she was given has been plagued by its own malaise, and the timing of her departure is not inappropriate. A successor, of a […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.