Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Del Monte will launch its first non-orange based pure juice blends next month, accompanied by a packaging redesign and a £1.5m press and poster campaign.
Premium TV, the sports media division of NTL, has appointed Nigel Blower as head of marketing. He replaces Kenny Boyle, who is leaving to head the international marketing team at the British Tourist Authority (MW January 30). A former head of database marketing for BT Cellnet (now known as O2), Blower was most recently a […]
Ill health was the reason given for Charlotte Beers’ resignation as ambassador at large for Brand America last week. While we have no reason to doubt her word, let’s say the task she was given has been plagued by its own malaise, and the timing of her departure is not inappropriate. A successor, of a […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.