Henkel appoints MCBD to handle Right Guard and Schwarzkopf

Henkel, the owner of the Right Guard deodorant and Schwarzkopf hair care brands has appointed Miles Calcraft Briginshaw Duffy (MCBD) to handle the UK advertising account for both brands.

Right Guard

The agency will develop campaigns for the Right Guard, Schwarzkopf Live Colour Supersoft, Gliss and got2b styling brands.

The appointment comes ahead of the UK launch of a new Schwarzkopf product next year. The agency will create a campaign to support the launch.

Henkel has previously used agencies from its global ad roster to work on its UK campaigns.

MCBD was appointed without a pitch.

In September, Schwarzkopf Live Colour teamed up with 4Music to take over all the ad breaks during five hours of peak programming time, in a cross-platform, brand boosting campaign to target young female consumers.

Previously Schwarzkopf signed up celebrity Lisa Snowdon as the face of the brand.


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