Hennes & Mauritz is reviewing its &£2m UK media account out of Universal McCann.
Classic FM, the GWR-owned national commercial station, is launching its first advertiser-funded programming with insurance company Prudential. The deal will also include advertorials about the importance of financial planning. Composer’s Notes will be a series of hour-long shows about composers’ lives and their financial situations, and will include a showcase of their music. The Saturday […]
Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself “the world’s most glamorous rally”. Poole will oversee the development of the brand and create a marketing push to secure financial backers. He will also be responsible for brand protection of […]
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.