Heston Blumenthal on sensory marketing
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
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Brand Audit: Marks & Spencer
Rosie BakerMarks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
Alcohol trade body to enforce rules outside ASA’s remit
Seb JosephPR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Ratings and reviews – the new digital voice for customers
Lucy TesserasRatings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
Media in 2024: Help us uncover what marketers think
Marketing Week ReportersComplete our short survey to contribute to a new investigation into marketers’ media choices, and how they make them.
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of marketing
Amrit VirdiOn its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive relationships with consumers.
Long-form content, retail footfall, third-party cookies: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘Meaningless language’ banished to Marketing Week’s Room 101
Grace GollaschTop marketers from TUI, Diageo and Trainline banished “meaningless language” from the industry, arguing it waters down marketing’s impact and causes confusion.