Heston Blumenthal on sensory marketing
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
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Brand Audit: Marks & Spencer
Rosie BakerMarks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
Alcohol trade body to enforce rules outside ASA’s remit
Seb JosephPR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Ratings and reviews – the new digital voice for customers
Lucy TesserasRatings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
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