Heston Blumenthal on sensory marketing
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
brightcove.createExperiences();
Brand Audit: Marks & Spencer
Rosie BakerMarks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
Alcohol trade body to enforce rules outside ASA’s remit
Seb JosephPR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Ratings and reviews – the new digital voice for customers
Lucy TesserasRatings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
Aviva relaunch looks to ‘weaponise’ the brand’s emotional power
Matt BarkerAs Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola revamps entire range as it sticks by unified pack strategy
Manny PhamCoca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S on the role social insight played in launching its ‘biggest ever quality campaign’
Michaela JeffersonM&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
John Lewis eyes price conscious shoppers with value own brand launch
Charlotte RogersThe retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
Comments