HHCL defeats two to land 3m BAA account

Airport operator BAA is understood to have awarded its 3m advertising account to HHCL & Partners, after a three-way pitch between Ogilvy & Mather and Publicis.

Bates Dorland, which had held the account for ten years, pulled out of the contest in October.

The appointment comes at a time of upheaval for BAA, which faces the abolition of duty-free as early as next year. The move could wipe some 30m off its profits.

As a result, the company is looking to diversify. In June it launched the 440m Heathrow Express service and last year it acquired Duty Free International in the US, now called World Duty Free Americas.

BAA is also looking to expand in Australia and group retail marketing director Barbara Beckett’s remit has recently been changed to focus more on international business development.

The company owns and operates seven UK airports, including Heathrow, Gatwick and Stansted.

Recommended

Sharing women with Bill Clinton

Marketing Week

US President Bill Clinton and IPC chairman David Arculus have much more than power in common. It seems they share the same taste in women. Both dated Tamara Eccles-Williams, a student at Oxford University in the late Sixties. Arculus informed the Diary of the affair at an IPC press dinner he hosted last week, just […]

Givenchy hires new md to handle fragrance push

Marketing Week

LVMH-owned Parfums Givenchy has appointed a new managing director to oversee the launch of two new fragrances and a new range of cosmetics to be branded with the Alexander McQueen name. Gilles Dougoud, Givenchy’s former regional director for export takes over as managing director from Peter Norman who left the company in the summer. Dougoud […]

ONdigital sponsors LWT for launch

Marketing Week

Digital TV provider ONdigital will sponsor ten hours of LWT prog-rammes when it launches this Sunday. The package includes a James Bond movie which will be chosen by viewers. Advertisements in the Evening Standard will invite people to vote by telephone for either The Living Daylights with Timothy Dalton in the lead role, From Russia […]

Comments

    Leave a comment