HHCL/Red Cell has created a £2m radio and outdoor campaign for budget hotel chain Travel Inn. The campaign focuses on the chain’s customer satisfaction guarantee and retains the ‘Your inn for a good night’s sleep’ strapline.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
